DCMS blog

Cookie Policy

DCMS Blog puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. Find out more about the cookies we use, what they’re for and when they expire.

Cookies that measure website use

We use Google Analytics software (Universal Analytics) to collect anonymised information about how you use dcmsblog.uk.

We do this to help make sure the site is meeting the needs of its users and to help us make improvements to the site and to government digital services.

We do not allow Google to share the data about how you use dcmsblog.uk.

Google Analytics stores information about:

  • how you got to the site
  • the pages you visit on dcmsblog.uk and how long you spend on them
  • what you click on while you’re visiting the site

Google Analytics sets the following cookies:




_utma  Used to distinguish users and sessions  2 years
_utmb Used to determine new sessions/visits 30 minutes
_utmc cookie to determine whether the user was in a new session/visit. End of browser session
_utmx Google website optimiser cookie – used for controlling content 2 years
_utmxx Google website optimiser cookie – used for controlling content  2 years
_utmz randomly generated number and information on how the site was reached (e.g. direct or via a link, organic search or paid search) 6 months
_ga used to distinguish users 2 years
_gid used to distinguish users 24 hours
_gat used to throttle request rate 1 minute


For further details on the cookies set by Google Analytics, please refer to the Google Analytics documentation.

Log files

Log files allow us to record visitors’ use of the site. These logs are automatically generated from all our visitors, which we use to make improvements to the layout of the site and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you.