DCMS blog

Enjoy Summer Safely Toolkit

Enjoy Summer Safely toolkit

The assets below can be used by your organisation as part of the government’s #EnjoySummerSafely campaign.

These can be used to encourage people to support the UK’s great tourism sector by booking domestic trips and overnight stays. We want to raise awareness and highlight the industries which have reopened and motivate customers rediscover all that the UK has to offer while reassuring them about the safety measures in place.


Love Culture week | w/c 17 August

To celebrate culture, we will be highlighting: museums, galleries, heritage sites, libraries, cinemas and cultural organisations, big and small, across the UK.

Key moment: Throwback Thursday

On Thursday 20 August, we want you to join us in sharing #ThrowbackThursday snaps from your UK holidays and day trips of the past and say why you can’t wait to visit again.

We’re looking for sandy toes on the beach, childhood museum trips or watching your first film and would love it if you could take a look through the archives for a throwback image of your institution for corporate channels, and encourage the public to do the same.


Right click any of the images below and select ‘save as’:

Enjoy Summer Safely Picnic

Enjoy Summer Safely beachhuts

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Postcard headline graphics

Right click any of the images below and select ‘save as’:

Enjoy Summer Safely Family

Enjoy Summer Safely London

Enjoy Summer Safely beach

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Enjoy Summer Safely

Postcard template

Right click the images below, select ‘save as’, and personalise your postcard:

Enjoy Summer Safely Postcard template

Example social media copy

Below are a range of social media assets to use across your channels. Please make sure you tag @DCMS and use #EnjoySummerSafely in your posts so that we can re-share content. 

Example social media posts

  • You can holiday from home this summer or hit the road and unearth hidden gems. There are so many ways to #EnjoySummerSafely
  • Discover what’s on your doorstep this summer, by being a tourist in your own town #EnjoySummerSafely
  • From coastlines to campsites, ziplines to zoos the UK has so much to offer this summer #EnjoySummerSafely
  • You don’t have to travel far to make memories this summer, #EnjoySummerSafely without having to reach for your passport
  • From iconic coastal, heritage and cultural sites to vibrant cities and stunning countryside, holidaying at home has something for everyone #EnjoySummerSafely

Place specific social media posts

  • We’re supporting the #EnjoySummerSafely campaign and encouraging people to unearth some of the UK’s hidden gems this summer, including [insert location/attraction] #EnjoySummerSafely
  • You don’t have to travel far to make memories this summer. #EnjoySummerSafely and visit [insert location/attraction]
  • Visit [insert location/attraction] and #EnjoySummerSafely 

Love Culture week social media posts

  • There have been few changes at the museum between then and now. But the impact of the exhibition remains the same. Please book before you come and #EnjoySummerSafely #ThrowbackThursday
  • Have I changed much since this picture? I still love the flicks, 30 years on. Cinemas are opening with new guidance in place to help you #EnjoySummerSafely #ThrowbackThursday
  • Missed the movies? Cinemas are back open and have put in place guidance that will ensure your visit is safe, so you can sit back, relax and enjoy the film #EnjoySummerSafely
  • Fancy being a tourist without having to travel far? Step outside your doorstep and discover some of the best culture the UK has to offer #EnjoySummerSafely

Newsletter copy

We are proudly supporting the #EnjoySummerSafely campaign, encouraging people to feel reassured and inspired to explore the great things a holiday at home has to offer this summer.

While we may not be reaching for our passports, we can spend time exploring some of the hidden treasures across the UK, as well as checking out all the available things to see and door on your own doorstep, that we may not have done before.

We want people to feel reassured that they are safe when booking a trip, which is why the new industry standard ‘Good to Go’ has been introduced by VisitEngland for hotels, accommodation providers and visitor attractions to help us feel confident that businesses are adhering to government safety guidance. 

We’ve all played a part in lockdown to get us to this point, so whether it’s a day trip, a much needed night away or a week’s break, we are welcoming the public to get out and #EnjoySummerSafely.

Love culture week newsletter copy

We are proudly supporting the #EnjoySummerSafely campaign, and encouraging the public to feel inspired to get out and explore all the great culture right here in the UK that we’ve missed over the last few months. 

From museums, galleries and cinemas to open-air theatres, historical palaces and heritage sites, many of the great tourist and visitor attractions have now reopened their doors to the public this summer.

On 20 August we want to fill social media with pictures of British holidays, day trips and all the fabulous culture we have on offer. Can you add a throwback picture of you, perhaps at a UK gallery, beach or museum, with the hashtags #EnjoySummerSafely and #ThrowbackThursday

Just remember, booking in advance is now essential at many places so make sure you check out the visitor guidance before your trip, to ensure you aren’t missing important information. VisitBritain’s ‘Know Before You Go’ page offers plenty of advice so you can prepare and feel reassured before your visit  

Enjoy Summer Safely Strap