#MediaLiteracyStrategy

Everyone should be able to use the internet safely. 

The publication of the Online Media Literacy Strategy and the first annual Online Media Literacy Action Plan sets out the Government’s plan to empower internet users with media literacy skills and knowledge to improve their online capabilities. 

The UK already has a rich landscape of businesses, civil society and other organisations helping users manage their online safety. Through the publication of the Online Media Literacy Strategy, the Government will build on this excellent work by supporting organisations to undertake media literacy activity in a more coordinated, wide-reaching, and effective way.  

Our ambition is to empower citizens to make more informed and safer decisions online, and to make the internet a safe space for everyone. 

This toolkit includes digital assets, example social media posts and newsletter copy for organisations to share across their channels to support and showcase the resources available to people to help empower them to stay safe online. 

Assets

These can be downloaded at the bottom of this page.

Animation

The animation and GIFs can be used across your channels.

Images

The still images can be used across your channels. 

Template quote cards

Drop your own images and quotes in the templates below to create your own branded social media assets. 

Example social media copy

• The internet should be a safe space for everyone. Along with the publication of the Government’s Online #MediaLiteracyStrategy, there are plenty of resources available to help keep ourselves and others #safeonline . Find out more information here: https://www.gov.uk/guidance/online-media-literacy-resources

• The government’s Online #MediaLiteracyStrategy will set out ways we can all make more informed decisions to stay #safeonline. Read more about the strategy and resources available here: https://www.gov.uk/guidance/online-media-literacy-resources

• There are plenty of tools and resources available that will give  you the skills you need to keep yourself and others #safeonline. You can find out more information here: https://www.gov.uk/guidance/online-media-literacy-resources 

• The internet is a great place, but we want it to be a safe place too. We should all be taking steps to help make the internet enjoyable for everyone. Find out more information on what you can do here: https://www.gov.uk/guidance/online-media-literacy-resources

• Everyone should be able to use the internet safely. You can help by:

 – Being kind and respectful to others 

– Reporting unacceptable behaviour and considering the content you share

– Find out ways to make sure you are keeping #safeonline: https://www.gov.uk/guidance/online-media-literacy-resources

• There are lots of ways we can work together in making sure we are all keeping #safeonline Find resources and tools to help you here: https://www.gov.uk/guidance/online-media-literacy-resources

Example text for websites or newsletters

The below copy is available to use across your website or in any newsletters you are sharing.

Everyone should be able to use the internet safely. The Government’s publication of the Online Media Literacy Strategy will support organisations working in this space, like us at [insert organisation], to make sure we are continuing to empower people to stay safe online.

Making sure that the internet is an enjoyable and safe place for everyone is something we can all do together and there are plenty of tools and resources available that will empower you with the skills you need to keep yourself and others safe online. Find out more information.

At [insert organisation] we have plenty of resources available too. [Point to resources available/activities taking place].

The internet is a great place, so let’s make sure we are making the most out of what it has to offer.

About The Media Literacy Strategy

• The Online Media Literacy Strategy and accompanying Action Plan will set out the Government’s plan to improve media literacy capabilities. The UK already has a rich Media Literacy Sector with over 170 organisations delivering media literacy activity. 
• The Strategy’s primary objective is to support those existing organisations to deliver media literacy activity in a more coordinated, wide-reaching  and effective way by reducing barriers and creating opportunities. 
• The Strategy is inclusive for all, with an amplified focus on people  who are vulnerable online  and those disproportionately targeted by online abuse. 
• The Action Plan announces a number of initiatives that will deliver the objectives set out in the Strategy. This is the first year of a multi-year programme of work, and future action plans will be published in the future.

Action Plan Next Steps

• The Media Literacy Action Plan sets out 8 Government funded or led initiatives which are going to be implemented over this Financial Year (2021/22). Government is going to issue quarterly updates about the progress of delivering the Action Plan.